1/25/2024 0 Comments SMS Deliverer free instals![]() ![]() After a potential subscriber has provided their phone number through your sign-up unit, they’ll automatically be prompted to send a message (reply “Y”) from that phone number to confirm they want to be subscribed. This strategy means subscribers don’t need to enter their phone number in the first place, therefore preventing errors.įor desktop sign-up units in which consumers have to manually enter their phone number, make sure you’ve enabled double opt-in. Then, they hit “send” to opt in and start receiving messages from your brand. With Attentive’s patented two-tap sign-up technology, subscribers simply tap the button on your sign-up unit, which loads a pre-populated text message on their device. ![]() Sometimes subscribers may accidentally input the wrong phone number, but with the right list growth tools, you can prevent that as much as possible. One of the most common causes of SMS delivery failure is a phone number error at sign-up. And while this list isn’t exhaustive, it should provide you with a good understanding of what can cause issues and the steps you can take to improve SMS delivery. The first step to maximizing your SMS marketing ROI is understanding how to make sure your text messages make it to your subscribers. Common issues, and tips for maximizing SMS delivery “We also knew we’d be able to have our own short code, which was important.” “As we were looking at different platforms, Attentive checked all of our boxes-with better deliverability, segmentation, integrations, two-tap sign-up, and more,” said Adam Bshero, VP of Digital Marketing at Beekman 1802. When they first launched their SMS channel with a different vendor, they were using a 10-digit long code, which was impacting the deliverability of their text messages as 10-digit long codes usually have lower message throughput than short codes (more on that below).īeekman 1802 needed an SMS partner with a more powerful platform-and one that could migrate their phone number over to a 5-digit short code, the best type of phone number for their business that would allow them to send more messages faster.Īfter shopping around for a new SMS partner, Beekman 1802 felt confident about Attentive. Take it from goat milk skincare company Beekman 1802. And, if subscribers don’t get your text messages, there’s no way they can convert from SMS, which in turn impacts your program’s ROI. You’ve worked hard to grow your subscriber base, but if your text messages aren’t getting through, you’re not able to make the most out of your acquisition efforts. By focusing on SMS delivery, you can ensure that your messages effectively reach your target audience and maximize the impact of your mobile marketing efforts. Just like email marketers track successful email delivery rates, SMS delivery rate is a vital measure for text message marketers.Ĭonversely, the bounce rate metric is used to gauge the percentage of messages that failed to be delivered. It represents the percentage of SMS messages that reach their intended recipients' mobile devices without any issues. SMS delivery, similar to email delivery, is a crucial metric that determines the success of your text message campaigns. Keep reading to learn what SMS delivery is, what causes delivery issues, and best practices for improving delivery and avoiding the spam trap. There are a lot of aspects that go into running a successful SMS marketing program-making sure you’re compliant with legal rules and regulations, growing a healthy and engaged subscriber list, and using different strategies to personalize your text messages.īut there’s another aspect that can have a major impact on your program: SMS delivery, or in other words, making sure your text messages reach your subscribers’ main inbox. Get our top tips for maximizing SMS delivery and landing in the primary text message inbox. ![]()
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