1/31/2024 0 Comments Wirecast tutorial for beginnersVouchers: Seller can offer vouchers for discounts, free shipping, or other perks that customers can claim when they watch the stream and use on said seller’s store.Auction: Also referred to as Mine, it creates a sense of urgency to the viewers as they try to get a coveted product first.Show these featured products by tapping the icon and clicking the Show button. Feature a product: Add featured or discounted products during the livestream in the Shopping Bag.If you’re a seller looking to start Shopee live selling, you can utilize the following functions: Sellers were able to capitalize on the consumers’ need to buy necessities and other items without going out. It’s worth noting that the introduction of Shopee Live overlapped with the global pandemic that compelled people to stay at home. Shopee sellers that tried live selling saw an increase in sales up to 75% Even if it’s only available for mobile for viewers, participating sellers have already seen an increase in sales up to 75% with it. Much like a regular livestream, users can directly ask and engage with sellers in real-time through live selling in Shopee and even complete their purchases without leaving the stream. This initiative has resulted in users spending more time on the app, making their online shopping more interactive in the process. The company intends to “foster long-term engagement” with users, and Shopee Live is one way to do that. It was introduced to cater to “the growing demand for video content” and bring brands and retailers closer to their consumers. Initially offered in Singapore, the Shopee live selling feature is now available to sellers and customers in other Asian territories. In 2019, Shopee got into the live selling game with Shoppe Live. The biggest livestreaming platform, Twitch, has so far recorded 9.3 billion watch hours for live videos.īusinesses saw how livestreaming can help highlight, demo, and sell their products through the different platforms and social media sites that started offering the service. Livestreaming encompasses several activities broadcasted over the internet and can be private (for select watchers) or public (for everyone).īetween 20, livestreaming watch hours saw a 99% growth, from 1.9 billion to 3.4 billion hours. Shopee boasts a “social-first, mobile-centric” platform where buyers can browse and shop for items, as well as communicate with sellers directly. It now has seller centers in Mainland China, Hong Kong, Japan, and South Korea and is also expected to launch in India and Argentina. The company was founded in 2015 in Singapore primarily as a C2C (customer-to-customer) marketplace.Īs it expanded its reach to other countries in Asia (Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines), South America (Brazil, Mexico, Chile, and Colombia), and Europe (Poland and Spain), Shopee updated to a hybrid business model to include B2C (business-to-customer). One of the leading e-commerce names in Southeast Asia today is Shopee (Shopee Pte Ltd).
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